Gerardo Mejia: What Happened To Rico Suave?

Remember the early ’90s? Big hair, neon colors, and a certain Latin heartthrob whose name became synonymous with a smooth, irresistible charm. We’re talking, of course, about Gerardo Mejia, the man behind the iconic hit “Rico Suave.” One minute he was everywhere, gyrating on MTV and gracing magazine covers, and the next, it seemed like he vanished.

So, what exactly happened to Gerardo Mejia? Did he retire to a secluded island of suaveness? Or did his journey take a fascinating turn that most fans never saw? Let’s dive into the incredible career trajectory of this multi-talented artist.

The Rise of Rico Suave: Who is Gerardo Mejia?

Born in Guayaquil, Ecuador, Gerardo Mejia immigrated to the United States as a child, growing up in Glendale, California. He first made waves in the music industry not just as a singer, but also as a rapper and dancer.

His breakout moment came in 1991 with the release of “Rico Suave.” The song, an infectious blend of hip-hop and Latin pop, topped charts and became an instant cultural phenomenon.

1991: “Rico Suave” released, becoming a Top 10 Billboard Hot 100 hit. MTV Sensation: The music video, featuring Gerardo Mejia shirtless and dripping with confidence, was in heavy rotation. Pop Culture Icon: The term “Rico Suave” entered the vernacular, describing a charming, confident ladies’ man.

While he released other singles and albums, none quite matched the colossal success of “Rico Suave.” But Gerardo Mejia was far from a one-hit wonder; he was simply preparing for his next act.

From Pop Star to Music Mogul: Gerardo's Evolution

Perhaps the most surprising chapter in Gerardo Mejia’s story for many fans is his remarkable transition from performing artist to a powerful behind-the-scenes player in the music industry. He didn’t just fade away; he stepped into an executive role that shaped the careers of countless other artists.

After his initial solo success, Gerardo Mejia pivoted, finding his niche in A&R (Artists and Repertoire). This role involves discovering new talent, guiding their artistic development, and overseeing the recording process.

A&R Executive: Gerardo worked for major labels like Interscope Records and later Universal Music Latin Entertainment. Talent Scout: He was instrumental in signing and developing major Latin artists. Key Discoveries: Notably, Gerardo Mejia is credited with discovering and signing global superstar Enrique Iglesias, among others. He helped craft his early sound and image.

This behind-the-scenes work allowed Gerardo Mejia to continue influencing the music landscape, albeit from a different vantage point, proving his musical acumen extended far beyond his own vocal cords.

Family Life and Reality TV

Beyond the music industry, Gerardo Mejia also embraced family life and even dipped his toes into the world of reality television, offering fans a glimpse into his private world.

He married Kathy E. Mejia, a former beauty queen and model, and together they raised three children: Bianca, Jaden, and Mia.

The Mejias on Screen

The family’s dynamic and Gerardo’s unique parenting style were showcased in the 2014 reality series “Shattered Dreams” (originally titled “Shattered Dreams of Rico Suave”). The show followed Gerardo Mejia and his family, highlighting his strict but loving approach to guiding his children, particularly his aspiring model daughter Mia.

This provided a new generation of fans with an introduction to Gerardo Mejia and offered original fans a peek into his life post-superstardom.

Gerardo Mejia Today: A Legacy Continues

So, where is Gerardo Mejia now? While he largely remains out of the mainstream spotlight, he is still very much involved in music and continues to inspire.

Music Production: He continues to produce and consult for various artists. Occasional Performances: Fans can still catch him performing “Rico Suave” and other hits at nostalgic ’90s events or special appearances. Family Man: He remains dedicated to his family, supporting his children’s endeavors, including Mia’s successful modeling career and Jaden’s musical pursuits. Enduring Influence: Gerardo Mejia paved the way for many Latin artists in the American music scene, demonstrating the crossover appeal that would later become standard.

From “Rico Suave” sensation to a powerful music executive and a dedicated family man, Gerardo Mejia has truly had a career full of fascinating twists and turns. His journey is a testament to reinvention, proving that true talent finds many ways to shine. The “Rico Suave” legacy lives on, not just as a catchy tune, but as a chapter in the enduring story of a multi-faceted artist.